Artificial Intelligence & Machine Learning

During the initial excitement around AI, many brands rushed to integrate it into their marketing strategies, trying to utilize its boundless potential. But a lot of brands overdid it—trying to apply AI everywhere without a clear focus. The truth is, leveraging AI effectively requires balance: it’s about choosing the right tactics that genuinely add value, not just jumping on every trend.

Want to know what your customers will buy next? Our guide to AI propensity modeling will help you predict and influence customer behavior to boost loyalty.

Discover the importance of CLV prediction for business success. Learn how to calculate customer lifetime value and leverage AI for accurate forecasting.

Imagine yourself browsing the internet for a specific product and suddenly encountering a popup displaying that exact item. That’s the magic of AI. Utilizing these recommendation engines offers a mutually beneficial solution: they anticipate consumer needs more effectively, leading to improved conversion rates and bolstering customer loyalty.

What is churn prediction and why is it so important for your brand? Read a comprehensive guide on how to predict and prevent customer churn effectively with AI and ML.

Customer data is power – but it’s AI that takes this power to the next level. By implementing AI & ML technologies to collect and analyze information about your consumers’ habits, likes, and dislikes, you can reach revolutionary depths of loyalty and engagement.

Discover how hyper-personalization uses artificial intelligence and real-time data to deliver unique customer experiences. Read the article to learn more about this innovative approach to marketing.

AI assistants represent the future of customer service, particularly within loyalty programs where innovation isn’t merely a buzzword but a driving force. Comarch is a leader in embracing new trends, integrating language models into chat interfaces, and entering a new era of user assistance.

Regardless of what technology the future brings, it is clear that Artificial Intelligence is already automating much of our work. In the long term, AI's contribution to many industries will only increase.