When choosing a loyalty technology partner, the features in the demo are just the starting point. Especially in retail, where customer expectations are always changing and flexibility, speed, and integration are survival tools. The most critical decision lies in the platform's underlying architecture. It’s a choice that will dictate your agility, total cost of ownership, and capacity for future growth for the next decade.

In today's episode Aaron Dauphinee, speaks with Lisa Copeland who is the VP of Loyalty and Customer Engagement for Amtrak.

Customer loyalty in telecom is both the industry’s toughest challenge and its biggest opportunity. With customer expectations skyrocketing and switching just a tap away, the old playbook of points, perks, and price cuts is losing its edge. Keeping customers is not about locking them in—it’s about giving them a reason to stay. And that’s where many telco loyalty programs fall short. In this article, we’ll unpack what’s holding them back—and why tackling these obstacles head-on is the key to building lasting customer relationships.

In this episode of The Loyalty Personality Quiz, our PR specialist, Michał Ostasz, sits down with Olivier Martinet, CEO of Posidonia Consulting, to explore what really matters in today’s loyalty landscape.

From turning blood donations into powerful acts of impact to using humor and advocacy to build a trusted brand, Jacqui reveals how the organization creates meaningful, long-term engagement.

Is your legacy loyalty platform creating an "agility gap"? Discover the 4 costliest mistakes stemming from outdated tech and learn how to innovate effectively in the UK & Irish retail market.

In this episode, Rob Pope, GM Customer at Myer, shares the story behind the transformation that turned Myer One into the most awarded loyalty programme on the global stage.

In their recent report, The Loyalty Platforms Landscape, Q3 2025, Forrester provides an overview of 28 notable vendors, helping marketers navigate a crowded market and make smarter, more confident decisions. So, what features matter most in a loyalty solution today? Let’s take a look.

When Amanda Cromhout, the founder and CEO of Truth, invites you onto the Blind Loyalty Challenge, expect two things: rapid-fire questions and zero fluff. In her series, Amanda sparks spontaneous loyalty insights by interviewing industry leaders without prep or polish—cutting straight to the point.