Is there such a thing as too many loyalty programs? For Shirley Palmer, Head of TFG Rewards and CRM, the answer is probably no—15 is just the beginning.

In this episode, Michał Ostasz, our PR Specialist, sits down with Fionna Ronnie, Executive Head of Customer & Loyalty at The Foschini Group in Cape Town and South Africa’s 2024 Loyalty Personality. Trust us, her answers are anything but cookie-cutter.

This week, we’re joined by Shawn Benkert, IT Manager of Loyalty Technology Support at JetBlue, for the Loyalty Personality Quiz. Shawn shares his thoughts on what makes loyalty programs work and what’s shaping the future of customer engagement.

What happens when a self-proclaimed loyalty nerd takes the Loyalty Personality Quiz? This week, Steve Adams, Director of Loyalty and Marketplace at Carnival Cruise Line, joins us to share his perspective on what makes loyalty programs successful today.

What makes a loyalty program truly engaging? Jerome Patalud, Director of Globe Rewards at Globe Telecom, took our Loyalty Personality Quiz to share his thoughts on what works—and what doesn’t—in customer loyalty today.

Have you ever wondered how loyalty professionals feel about the loyalty efforts and strategies developed by other brands? In our Loyalty Personality Quiz, you’ll see where professional interests meet modern customers’ desire to get the best bang for their buck.

How many loyalty apps does a CRM expert really have on their phone? Do they chase rewards, or do brand values keep them engaged?

Time for another round of our hit series, Loyalty Personality Quiz. This time, the loyalty challenge will be taken by Tom Peace – the Managing Director at the Loyalty People.

Is your relationship with your favorite brands like a thing from a romance novel? Or are you more pragmatic? This is what we’re exploring in our Loyalty Personality Quiz. This week, our guest is Araz Aliyev from Azerbaijan Airlines.