Surprise, Delight, Repeat: Amanda Cromhout on Loyalty Personality Quiz

Customer loyalty isn’t one-size-fits-all, and that’s exactly the beauty of it. That’s also the idea behind The Loyalty Personality Quiz! Season 3 continues with a true legend in the hot seat, revealing what really drives long-term brand love.

In this episode, Amanda Cromhout, founder of Truth Loyalty and author of Blind Loyalty, sits down with our PR Specialist, Michał Ostasz, to discover her loyalty personality.

Amanda isn’t your average points-and-perks thinker. She sees loyalty through the lens of feeling good—as a consumer, as a strategist, and as someone who's helped shape the industry itself. From her favorite types of rewards to what she believes will define the next era of loyalty, her answers are thoughtful, a little surprising, and very on point.

What loyalty personality does Amanda turn out to be? Let’s just say: comfort matters. But so does delight.

Watch the full quiz to hear what loyalty looks like when it’s built to feel good. 👇