Getting the right tools for driving customer loyalty is one thing. Using market-proven methodology like DIAMETRICS® is another. Knowing how to use them effectively to gain a competitive advantage in today's data-driven business environment is something else entirely.
Analogically, building a successful marketing strategy involves taking a customer-centric, cross-functional approach throughout the whole organization. It also requires a deep understanding of the relationships between people and modern technologies. That's what we're here for.
There are countless important decisions needed to be made before one can bring a complex loyalty program to life.
Combining a robust technology, top-of-the-line customer experience, highly engaging content, relevant management of marketing resources, and solid fraud prevention policy - all at the same time - can be quite difficult. Don’t worry - we’ll take care of it.
The process of incorporating new technologies into one's business is one of our main areas of expertise.
Our goal is to help companies face the challenges posed by the digital revolution. Having many years of experience in running successful loyalty projects all around the world, we can be your guide on your way to becoming a digital leader.
27 Aug 2025
In today's episode Aaron Dauphinee, speaks with Lisa Copeland who is the VP of Loyalty and Customer Engagement for Amtrak.
19 Aug 2025
Customer loyalty in telecom is both the industry’s toughest challenge and its biggest opportunity. With customer expectations skyrocketing and switching just a tap away, the old playbook of points, perks, and price cuts is losing its edge. Keeping customers is not about locking them in—it’s about giving them a reason to stay. And that’s where many telco loyalty programs fall short. In this article, we’ll unpack what’s holding them back—and why tackling these obstacles head-on is the key to building lasting customer relationships.
18 Aug 2025
In this episode of The Loyalty Personality Quiz, our PR specialist, Michał Ostasz, sits down with Olivier Martinet, CEO of Posidonia Consulting, to explore what really matters in today’s loyalty landscape.
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