Getting the right tools for driving customer loyalty is one thing. Using market-proven methodology like DIAMETRICS® is another. Knowing how to use them effectively to gain a competitive advantage in today's data-driven business environment is something else entirely.
Analogically, building a successful marketing strategy involves taking a customer-centric, cross-functional approach throughout the whole organization. It also requires a deep understanding of the relationships between people and modern technologies. That's what we're here for.
There are countless important decisions needed to be made before one can bring a complex loyalty program to life.
Combining a robust technology, top-of-the-line customer experience, highly engaging content, relevant management of marketing resources, and solid fraud prevention policy - all at the same time - can be quite difficult. Don’t worry - we’ll take care of it.
The process of incorporating new technologies into one's business is one of our main areas of expertise.
Our goal is to help companies face the challenges posed by the digital revolution. Having many years of experience in running successful loyalty projects all around the world, we can be your guide on your way to becoming a digital leader.
09 Sep 2025
What makes a loyalty program stand out in a country where everyone offers one? For Marek Gajewski, CTO at Japan Green Stamp and a proud owner of over 25 apps and more than 100 loyalty cards, the answer is simple: it has to deliver real value.
05 Sep 2025
What makes a loyalty program truly stand out? For Isaiah Oduor, CRM and Loyalty Systems Specialist at Kenya Airways, it all comes down to the experience. “I love the experience of loyalty. Being recognized. Being seen. Being appreciated.”
04 Sep 2025
Loyalty is booming across industries and regions, but there’s no such thing as a one-size-fits-all program. What works in one market can flop in another. Launching globally—or even in just a few different markets—means dealing with cultural nuances, diverse regulations, and different customer expectations.
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