Choose the Right Loyalty Partner in a Crowded Market
For B2C marketers, selecting the right technology partner from a sea of options can be a daunting and high-stakes decision. How do you cut through the noise to find a solution that truly fits your business? Leading global research firm Forrester recently set out to answer that question.
Market Overview from a Trusted Source
In their newly released report, "The Loyalty Platforms Landscape, Q3 2025," they provide a comprehensive overview of 28 providers in the market, to help businesses understand their options and make a smarter, more confident choice.
And Comarch has been included in this elite group of vendors! For us, this recognition by Forrester is a powerful validation of our mission: to deliver an innovative and effective platform that helps brands build genuine, lasting relationships with their customers.
The Forrester report provides an overview on the criteria that matter most to buyers: top use cases and industry specializations, core functionalities that drive successful programs, and more. To be recognized as a notable vendor in this landscape confirms, in our opinion, the strength of our technology and our commitment to delivering tangible results for our clients.
 | "We're incredibly proud to be recognized by a respected firm like Forrester. We see it as a reflection of our team's hard work and our dedication to giving clients the most innovative tools to foster true customer loyalty. The landscape is complex, and our goal is to provide clarity and power to brands looking to win." - Łukasz Dubiel, Loyalty Solutions Consulting Director at Comarch |
Even the best, most creative loyalty campaigns fail without the right tech to support them. Understanding the notable vendors and what differentiates them is the first step toward building a program that retains customers and then turns them into passionate advocates for your brand.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.
